![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/70c54ecc-3269-4cb3-b6e0-57da8c295994_rw_1920.jpg?h=b2639fcaf931193506f41b9c8893a63a)
This series was created with McCann London for IPSO - The Independent Press Standards Organisation. Ultimately the 'guard dog' concept was changed to boxers - with the little guy standing up to the big guy.
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/194d7fa0-7ed6-47b6-8e1b-694706d767f9_rw_1920.jpg?h=11d3db8513326c7a7841441209955eb2)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/54aedbaa-39c2-4730-b171-5d5b0a5c80ff_rw_1920.jpg?h=9ebbd42c31f9fd3d2c26be26a87aa11b)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/5c6150cf-5258-49c8-adfa-70b1ea391d50_rw_1920.jpg?h=1874cfec3499822eb9de3f9e7ff80449)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/f76490ad-725a-4c68-89cb-797946a2d892_rw_1920.jpg?h=9e368dc1f670151b8735d03c2e75b98c)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/0f04bc7c-9315-4043-80ea-08debfda370a_rw_1920.jpg?h=c48bb4243d2cd899835cd57e12932171)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/8cf5bb99-b37e-4624-a9fc-a11997ca7f0e_rw_1920.jpg?h=64fa50525ae8acbe75ef307269ffded2)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/180b57bf-120c-4e63-a328-e61b5505cda5_rw_1200.jpg?h=7c69bfb5b080d9708de3bafe135a1e74)
![](https://cdn.myportfolio.com/726ef342-a478-4cf5-b516-1b100b27100e/570ff084-6977-4aa8-872c-d75ad4bfd24b_rw_1200.jpg?h=e71db96eff8c37931242836782b351c1)
These images were created for an IPSO advertising campaign for McCann (London).